07/03/2007
RED TAB GUYS
The new SS'07 Red Tab Guys continues to generate plenty of media interest. Monkey.co.uk published a fantastic news piece on the 503 'Nevada Dream' within the 'This Week's Must Have' page, Arena featured the 511'Prest Flat' and Men's Fitness photographed the 509 Urban 'Dark Flat' in their 'How to wear jeans' page. Expect to see plenty more Levi's ® Guys coverage over the next coming months. In particular, watch out for GQ Style (March issue) who will feature the 304 Slim Fit 'Old Black', plus Shopping Etc (Lakeside), Loaded, FHM, Men's Fitness and GQ (shops Supplement) who will feature either the 504 in 'Hard Luck' or 'Rough Cast', 513 'Pure Black' and 504 'Scratched' within their April issues.
HAAP TEE
Since its launch, the coverage has been flowing. So far the Haap Tee has generated over 10 pieces of coverage. Recent highlights include, the WGSN feature (as per Claire's email earlier this week), a feature in Zoo magazine within their 'Style Page' and a feature in More Magazine within their 'What's Hot' page. Still to come over the next few weeks are news pieces within Attitude magazine, Men's Health, FHM, Loaded and Maxim.
RED TAB GIRLS
Just like Guys, our sexy, new from the original Levi's ® Red Tab Girls collections have been receiving fantastic editorial support. Company featured the 404 Boysee loose fit in 'Natural Green', suggesting Gwen Steffani would wear this jean and Marie Claire featured the 571 in 'Grey' within their 'How to wear it - The new volume' page as well as the Jet black in 571 in their 'Copy that Nicole Ritchie' page. Cosmo Girl featured the 'light pink' Capri pant within their 'Shopping' page and Cosmopolitan, featured the 565 'Deep Levi's ® Blue', 571 'Jet Black', 571 'Soft Grey' and 570 'Natural Green' within 4 pages of their February issue. Make sure you check out Star Magazine on the 13th February, where the 572 'Jonno' will be featured and Closer who will feature the 572 'Brazen Blue' in their weekly 'Get The Look' page. There is still plenty more to come this March. Highlights include Bliss with the 'Premium Double Arcurate Shirt Blanc', Cosmopolitan with the 571 in 'Crisp white', More with the Premium Long sleeve Henley 'Commando Green' and Sugar with the 'Double Arcuate shirt'.
LEVI'S ® BLUE
Loaded featured the 5006 'Ciggy Rough Cast' within their 'Look the part' page, which picked out fashion essentials to achieve Justin Timberlake's look. Keep an eye out for Marmalade, Maxim and The Telegraph magazine this month who will all be featuring girls and guys Levi's ® Blue products.
LEVI'S ® ENGINEERED JEANS ®
This months highlights for LEVI'S ® ENGINEERED JEANS ® include a full page in Dazed and Confused & Nuts who shot the Standard Fit ' All the time' and Maxim who featured the Action shaped jean in 'Pure Dark' within their 'Know your denim page'.
Levi's ® ECO
Levi's ® Eco was featured in Red Magazine's 'Green Days' shopping page and top Fashion Editor and Claudia Croft from The Sunday Times Style suggested the Levi's ® Eco jean to a reader wanting to know where they can buy eco products without compromising their style! Finally we saw Eco featured in the 'Green and Glamorous' page of Resource magazine.
LEVI'S ® RED WIRE DLX
Check out Esquire magazine where the Levi's ® Red Wire DLX jean has been shown within a 'clothing / technology' feature.
LEVI'S ® VINTAGE CLOTHING
This month ID published a fantastic 2page shoot, featuring the LEVI'S ® VINTAGE CLOTHING 1967 505 ® 'Swap meet'. Vice magazine published 2 pages on Levi's ® Rigid denim. Within this are some beautiful product shots and an interview with a well known London tattoo artist, about his love for Levi's ® and tattoos. Later this month GQ will feature the 1967 505 ® Claiming Turf and 1967 505 ® 'Hard up' and GQ Style will reveal the Tin bag from Levi's ® Collectables. Finally look out for the Sateen jacket 'Owsley blue' in Glamour.
Last but not least, Levi's ® OnesToWatch ® gigs has been generating regional and national noise within the UK. A review of the January gig was published on Newnoise.net (popular music website) and the gig was mentioned amongst many of the regional music/lifestyle listings sections i.e. Time out, Scotland on Sunday & Metro (York). More coverage is yet to come in Blowback and Stool Pigeon and you should keep your eyes peeled over the next few weeks for lots of coverage on Air Traffic who are playing LOTW this month!
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