FIT Clothing


FIT Clothing is our own brand, made for our retail store in Hereford and also available online here.

Unlike a lot of brands, we wanted to do it right by sourcing ethically produced items. Thatís when we were fortunate to come across AIM Apparel, an American charity based in Cambodia. Their aim is to provide education and vocation for young women who have been subjected to sex trafficking. The rescued women are provided training in garment manufacturing, healthcare and language education, all while being compensated well above the national average.

By purchasing one of our t-shirts you are helping to keep vulnerable young women in work with added benefits such as childcare, full medical cover, education and lunch. The t-shirts are environmentally friendly, sustainable and ethical as well as being of the highest quality and fit.

The theme of our t-shirts is rural community which is reflected in the earthy colour scheme and designs. All the designs are unique to us and were created by students at Hereford College of Arts. To keep things FIT branded we used two previous winners of our ĎFace of FITí competition, George and Emily, to model the new t-shirts.

Caring for your Denim
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