Levi's Original 501 Jeans


Levi's 501 is the classic wash, five pocket design, button fly fastening, regular fit jeans, giving a comfortable feel while the recognisable red tab on the back pocket gives the jeans their iconic and timeless image.

Levi's Jeans are a modern twist on old school classic styles that have defined generations, providing unmatched style and comfort to men from all walks of life for decades. The original button fly design of these jeans has changed very little keeping them simple and on trend. Their slim fit is complimented with a straight leg making them versatile for years to come while a medium high rise allows them to sit right at the waist.

Since its introduction in 1873, Leviís have been synonymous with the word jeans. The Leviís brand stands out for the same three things it stood for 140 years ago, that is craftsmanship, innovation and sustainability. With that in mind, Leviís is a really remarkable brand. Itís unsurpassed craftsmanship, quality engineered denim and the devil in the detail all flow together to maintain Leviís iconic status.

If you mention the name Levi's Strauss to anyone you meet, Iím sure everyone would recognise it in relation to denim or jeans.

Founded in 1853, Levi's are considered to be the pioneers of denim jeans using rivets to reinforce the seams and make them more durable for farmhands and cowboys. Since then, youíll struggle to find a pair of jeans by any brand who donít use rivets and the same techniques as Levi's did all those years ago.

Going from strength to strength through the 20th Century, Levi's jeans became a fashion icon and were endorsed by celebrities such as James Dean, Marilyn Monroe, Bruce Springsteen and more recently Barack Obama and Steve Jobs. Whatever the occasion, there is a pair of Levi's to suit everyone.

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