Forever at the forefront of modern denim, Italian label Diesel is a timeless brand renowned for effortless, enduring style. Despite humble beginnings when ambitious Diesel founder Renzo Rosso launched the Diesel brand back in 1978, the label has since become world-famous for its luxurious, modern designs.
With more than 35 years in the fashion industry, the Diesel brand consistently delivers cutting-edge style that lasts through all seasons and eras. And while, in recent times, the brand has expanded into other industries, contemporary fashion and a true love of denim remains at the very heart of the Diesel clothing brand.
From fashionistas to casual shoppers, Diesel jeans have a universal appeal, thanks to carefully tailored cuts and well-placed rivets that are just as practical as they are eye-catching. With such quality craftsmanship, men’s Diesel jeans are also incredibly versatile - whether you want to dress them up with a shirt or pull off a more casual, laidback look.
From looser fitting styles like Diesel Larkee, Belther and Waykee jeans (which perfectly combine comfort and style with a more relaxed cut) to on-trend Diesel slim fit jeans (which are designed to to fit snugly without feeling restrictive), every pair of Diesel jeans adds timeless style to any man’s wardrobe.