Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewellery, perfumes, and shoes.
Guess, with its red triangle patch, stonewashed denim and signature zipper sliding up each ankle, was officially launched in late 1981. In just one year, sales through Bloomingdale's and Guess's Beverly Hills store hit $6 million. Guess soon began advertising, and in 1985, introduced some black-and-white ads. The ads have won numerous Clio awards. Their fashion models have included a number of supermodels, many of whom, such as Claudia Schiffer, Anna Nicole Smith, Eva Herzigova, Valeria Mazza, Kate Upton, Julia Lescova, and Laetitia Casta, first achieved prominence
During the 1980s, Guess was one of the most popular brands of denim jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, a men's line debuted in 1983.
To this day Guess maintains its status as one of the leading and most recognisable brands world-wide.