Since its introduction in 1873, Levi’s have been synonymous with the word jeans. The Levi’s brand stands out for the same three things it stood for 140 years ago, that is craftsmanship, innovation and sustainability. With that in mind, Levi’s is a really remarkable brand. It’s unsurpassed craftsmanship, quality engineered denim and the devil in the detail all flow together to maintain Levi’s iconic status.
If you mention the name Levi's Strauss to anyone you meet, I’m sure everyone would recognise it in relation to denim or jeans.
Founded in 1853, Levi's are considered to be the pioneers of denim jeans using rivets to reinforce the seams and make them more durable for farmhands and cowboys. Since then, you’ll struggle to find a pair of jeans by any brand who don’t use rivets and the same techniques as Levi's did all those years ago.
Going from strength to strength through the 20th Century, Levi's jeans became a fashion icon and were endorsed by celebrities such as James Dean, Marilyn Monroe, Bruce Springsteen and more recently Barack Obama and Steve Jobs. Whatever the occasion, there is a pair of Levi's to suit everyone.